Latest articles tagged Hospitality eBusiness Strategies

Back in December 2003, Smith Travel Research published a much discussed article titled, 'The Billion Dollar Leak - The Impact of The Merchant Model on US Hotel Profits.' In this article the authors attempted to quantify the financial impact of third party sites on U.S. hotel industry room revenues and profits. To describe this loss, they coined ... - More

Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach these hyper-interactive consumers at multiple touch points during the research process? And once your hotel has their at... - More

Hospitality eBusiness Strategies (HeBS), the hospitality industry’s leading full-service Internet marketing and direct online channel strategy firm, today announces its receipt of four Interactive Media Awards (IMA), including IMA’s highest honor, the 'Best in Class Award,' for the Silver Legacy Resort Casino website and three Outstan... - More

Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAI’s Revenue Management & Internet Marketing Strategy Conference June 21st in Orlando, FL - More

Summary: The 2010 Hotel Internet Marketing Challenge, created by Hospitality eBusiness Strategies, engages hoteliers via an interactive quiz on their eMarketing knowledge in this exciting new sweepstakes. Hoteliers can enter to win a variety of cool daily prizes, including the cutting edge iPad, iPod Shuffle, and a range of essential web marketi... - More

This article is designed as an action plan to guide you through solving tough, yet crucial business questions about your website and Internet marketing campaigns. The questions we explore here only represent a snapshot of the insights one could glean from a quality web analytics tool; however, these are the fundamentals to get you started. - More

Hospitality eBusiness Strategies wins two major IAC awards for its Web 2.0 interactive scavenger hunt functionality and mobile website development. - More

With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing dollars; on the other, hoteliers are hitting the ground running with more expansive online marketing budgets and an enthusiasm to parti... - More

The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (... - More

The hospitality industry's leading Internet marketing and distribution consulting firm is scheduled to present insights into the Mobile Distribution Channel at the 4th annual EHTEC, held February 14-16, 2010 in Amsterdam. - More