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Microtel Inns & Suites Reports Strong Gains in Bookings Among Travelers With Disabilities |
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Microtel Inns & Suites, the all-newly constructed chain of budget/economy hotels, today reported sharp gains in its 2004 bookings for ADA room nights across all distribution channels by nearly 275% over the previous year. In addition, net revenues for ADA room nights increased by more than 260%. |
Internet bookings for ADA rooms during the same period marked the strongest gains, with an increase of more than 400%, followed by bookings on the Global Distribution System (GDS), which increased by more than 360%.
According to Roy E. Flora, executive vice president, franchise operations for US Franchise Systems, Inc. (USFS), parent company of the franchisor of the Microtel Inns & Suites brand, "This growth is indeed significant and represents the increasing awareness of Microtel hotels among travelers with disabilities, and our continued commitment and ability to provide quality accommodations and service to this important and rapidly growing market segment."
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