|
Hoteliers, How Are FaceBook & Twitter Working For You? - By Neil Salerno
Maybe I'm a little unusual, but I actually measure hotel marketing success by added revenue and profit. I'm still getting used to the increasingly popular measurement of counting followers and fans. I fear that many hoteliers are spending more time and resources tweeting and posting on non-travel related social media while neglecting the most important travel-related social media like TripAdvisor. ...more
Free PodCast: Social Media Marketing for Hotels
Hot out of the studio, we're pleased to release our CoMMingle Social Media Marketing for Hotels podcast. Twelve minutes you can listen to online or download into your iPod! ...more
Google Seals the Deal With ITA
Media outlets around the world are abuzz with the news of Google's ITA Software acquisition. On the July 1 announcement call, Google's Eric Schmidt and Marissa Mayer were understandably vague about what changes would be made to the Google search experience as a result of the acquisition. They did express, however, that the degree of sophistication they seek to build into search requires a deep level of integration—more than what just a software license could provide. They stated that metasearch as we know it today is not where they are planning to go with the integration. In other words, do not expect another Kayak look-alike—they claim to be building something that the industry has never seen before. ...more
Analysts’ Views: How Will Google Shake Up Online Travel? - Wall Street Journal
Google on Thursday announced that it is moving into the travel industry, buying a flight-information company called ITA Software for $700 million. But what does the entry of the Internet giant mean for companies already in the market, like Expedia, Priceline and even Microsoft’s Bing Travel? ...more
Open Hospitality Enhances Distribution Connection with RateTiger
Open Hospitality, a global provider of hotel internet marketing solutions, has completed a direct XML connection with RateTiger. The interface will improve the distribution process for hoteliers. ...more
Regulators Prepare to Dig Into Google-ITA Deal - New York Times
Last week, Google announced a deal to acquire ITA, a Boston-area company that makes flight information software. The move will give Google a large foothold in the online travel search market, and control over a critical data source used by many of its competitors, including Kayak.com, Orbitz.com and Microsoft’s Bing. But first comes the regulatory review. ...more
Google and ITA Software Sign Acquisition Agreement
ITA Software, Inc., a flight information software company, and Google Inc. (NASDAQ: GOOG) announced that they have signed a definitive agreement for Google to acquire ITA for $700 million in cash, subject to adjustments. ...more
|
