Chambre De Jacques (or, How to Turn Your Spare Room into an Impromptu B&B) By John Hendrie

Just when we see a bit of global relief in the hotel industry in terms of occupancy and ATR, we are being challenged by a new, growing niche of lodging options, sponsored and promoted by Social Media. Literally, any one with a spare room or available apartment can turn into an impromptu B&B, representing a viable and inexpensive option to travelers. I’ve got quite a deal for you – in ma maison, I have a chambre, just perfect for your stay on the North Shore of Boston. Once belonging to youngest son, you will enjoy classic wall posters (girls, sports, Rap events), an expansive closet (just push those sneakers to the side), antique furniture and furnishings (well, sort of), and easy access to the family bathroom (we have a time slot already reserved for your ablutions, 6:15am to 6:30am). We are recognized by Alfonse’s Fine Lodging Alternatives.

Yes, it has officially arrived – the abbreviated B&B (we’re talking only “bed” here, in most cases). Actually, this alternative has always been around if you traveled in the right circles and did your research. Bulletin boards (those not on the Web), personal friends, word of mouth – not quite underground, but open to a certain slice of the traveling public – those who were watching their budgets, not particularly interested in amenities, adventuresome, and, usually, young.

With the advance of the Internet, the social B&B network started simply with www.couchsurfing.com, literally an opportunity to find a berth on someone’s couch, unencumbered and free. The next step in the evolution had a new ingredient beyond type of accommodation – money, which also required a broader definition of what you were renting and where. Additionally, they feature user-generated Guest reviews in many cases. There are social networks which support this quickly growing phenomenon, such as www.airBnB.com or www.crashpadder.com.

I do not believe that major Brands are challenged here, but certainly the smaller operations are, with many claiming around the world that these alternative lodgings are unlicensed, uninsured and often illegal. Those protestations will not stop the growth, though, for Social media is louder and more pervasive. However, I do worry about the product, for without any substantive standards, it is caveat emptor. Now, back to my extra room for rent, which does get sunlight after 2:00pm, features ear plugs for that deafening traffic on I-495, and a Snickers on your pillow. Bon Voyage! Bonne Chance! (How’s my French?)

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